News
| 7th Dec 2005 XBox 360 |
| More on XBox 360 launch. |
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| The dust has cleared from the European launch of Xbox 360TM, the next-generation video game and entertainment system from Microsoft, and preliminary reports indicate it's a runaway hit. Thousands of gamers queued up at stores in the 16 European launch countries on the evening of 1st December to be among the first to purchase Xbox 360, resulting in a sell-out situation across the region in its first day at retail. Early reports also show a huge demand for games and accessories, with most customers leaving stores not only with an Xbox 360, but with multiple games and accessories. Top-selling games include "Perfect Dark ZeroTM" (Rare-Microsoft Game Studios), "Project Gotham Racing 3TM" (Bizarre Creations-MGS), "Kameo: Elements of PowerTM" (Rare – MGS), FIFA Road to the World Cup (EA Sports), "Call of Duty 2" (Activision), and Peter Jackson's King Kong (Ubisoft). Accessories like the Wireless Networking Adapter, extra Wireless Controllers and Faceplates also proved popular. Despite the sell-out, gamers who missed out on launch day can still experience the next generation of gaming and entertainment this Christmas. Xbox will be replenishing stock at retail over the coming weeks and into 2006, so anxious gamers should continue to check back at their local retailer. Fifteen Xbox 360 titles are now on sale in Europe, with more lined up in the near future such as Dead or Alive 4 (Tecmo/MGS), The Elder Scrolls IV: Oblivion (2K Games), Splinter Cell 4 (Ubisoft), Tomb Raider: Legend (Eidos), Burnout Revenge (EA) and The Godfather (EA). "The arrival of Xbox 360 marks the industry's leap into the next generation, and EA's launch line up is right at the forefront," said Gerhard Florin, Executive Vice President and General Manager for International Publishing, Electronic Arts. "We're delivering five of the world's most popular franchises right out of the gate to give consumers spectacular versions of their favourite games that truly unlock the magic of the new console. And more quality entertainment is on the way - we will continue to deliver a slew of games in the months ahead that combine the power of the 360 with EA's innovation in graphics and gameplay." At Activision, Roger Walkden, Vice President, UK, Emerging Markets & European Marketing, said; "Activision is thrilled to have worked with Microsoft on the launch of Xbox 360. Our four launch titles, Call of Duty 2; Quake 4; Tony Hawks American Wasteland and Gun are already selling through well. The next generation of videogames consoles offers Activision the opportunity to maximise on the technological advancements offered, benefiting both our development teams and consumers." |
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